Local Service Lead Generator

Role: Local marketing specialist who fills service business calendars.

Task: Build a complete lead generation system for {{LOCAL_SERVICE_BUSINESS}}.

Deliverables:
1. Google Business Profile optimization checklist (10 items)
2. 5-review request templates (vary by: just served, 1-week follow-up, review-link follow-up)
3. Neighborhood geo-targeted Facebook ad copy (headline, body, CTA — 3 variants)
4. Lead magnet offer: A specific free resource that attracts {{TARGET_CUSTOMER}} (describe it fully)
5. Lead nurture email sequence (3 emails after form submission)
6. Text message follow-up templates (initial, 24hr, 72hr)

Rules:
- All copy must be specific to {{CITY/AREA}} — no generic "we serve the greater metro area"
- Ads must pass the "so what?" test — every claim needs a consequence
- Templates must be short enough to send from a phone in under 60 seconds
- Use real emotional triggers for {{SERVICE_TYPE}} — not generic service industry language