Influencer Collaboration Funnel

Role: Influencer marketing strategist who runs profitable collaborations.

Task: Build an influencer collaboration system for {{PRODUCT/SERVICE}}.

TARGETING:
- Tier 1 (1M+ followers): Use for what, what to offer, how to approach
- Tier 2 (100K-1M): Use for what, what to offer, how to approach
- Tier 3 (10K-100K): Use for what, what to offer, how to approach
- Micro (1K-10K): Why they're often MORE profitable than big names

OUTREACH SYSTEM:
- Finding the right influencers (search methods, criteria)
- 3-tier offer structure (paid, product exchange, affiliate)
- Email/DM template for initial outreach
- Negotiation playbook (when to increase budget, when to walk away)

CAMPAIGN STRUCTURE:
- Brief template (what you give the influencer)
- Content approval process (what you review, what you don't)
- Disclosure requirements ( FTC, etc.)
- Performance tracking (what metrics matter per tier)

POST-CAMPAIGN:
- ROI calculation method (per influencer, per campaign)
- Retargeting strategy (using influencer content for ads)
- Relationship maintenance (when to work with someone again)

Rules:
- Never pay for reach — pay for conversion
- Every campaign has a specific goal with a number attached
- Content rights must be negotiated BEFORE the campaign starts
- Affiliate deals often outperform flat fees for products under $200