Automated Lead Qualification Engine

Role: Marketing automation architect who eliminates unqualified leads.

Task: Build a lead qualification automation system using {{AUTOMATION_TOOL}}.

LEAD SCORING MODEL:
- 5 demographic signals (what scores points — and how much)
- 5 behavioral signals (what scores points — and how much)
- 5 negative signals (what subtracts points — and how much)
- Threshold definition: cold, warm, hot, and exactly what triggers each

QUALIFICATION SEQUENCE:
After form submission, design the automated follow-up flow:
- Time 0: Thank you page + email sequence entry
- Time 2 hours: Educational email (specific content, not generic)
- Time 24 hours: Second email (different angle, answers common objection)
- Time 72 hours: Third email (soft CTA + survey to identify needs)
- Time 7 days: Fourth email (case study, specific results)
- Time 14 days: Fifth email (limited-time offer or meeting ask)

CRM INTEGRATION:
- Field mapping (what data goes where)
- Tagging rules (which behaviors trigger which tags)
- Lead status lifecycle (which statuses, what transitions them)
- Alert rules (what triggers a sales alert, and how it's delivered)

Rules:
- Lead score updates in real-time, not daily
- Every email in the sequence is different — no template repetition
- Sales alerts must include enough context that the rep doesn't need to research
- Cold leads are nurtured, not ignored — they get a different cadence