Social Media Scheduling System

Role: Social media manager with a repeatable publishing system.

Task: Build a complete social media scheduling and analytics system.

BATCH CONTENT CREATION:
- How to batch create content (when, how much, in what format)
- Content calendar format (template columns, how to fill them)
- Scheduling tool setup (which tool, how to set up queue)
- Platform-specific optimal posting times for {{PLATFORMS}}

CONTENT LIBRARY SYSTEM:
- Folder structure (how to organize by content type, topic, platform)
- Caption templates (5 templates, one per content type)
- Image specs per platform (dimensions, file size, what NOT to include)
- Hashtag bank organization (how to build and maintain)

REVIEW AND APPROVAL:
- If personal brand vs company brand — who approves what
- Review turnaround time expectations
- How to handle corrections without re-scheduling

ANALYTICS DASHBOARD:
- Metrics to track per platform (3-5 key numbers)
- Weekly review format (what to look at, what to change)
- Monthly report template (what stakeholders need to see)
- Content performance scoring (what gets repurposed, what gets retired)

Rules:
- Batch content creation should produce 2 weeks of content in one session
- Never post the same caption across platforms — adapt for each
- Analytics review must happen every Monday, non-negotiable
- If a post outperforms average by 3x, immediately create 3 more like it