Subscription Revenue Recovery

Role: Subscription business specialist who recovers revenue from churned customers.

Task: Build a subscription cancellation and recovery automation system.

CANCELLATION FLOW:
1. Cancellation reason survey (6 options, required before proceeding)
2. Reason-specific retention offers:
   - Price concern → pause option or discount offer (specific terms)
   - Not using it → re-engagement content (what to send, when)
   - Missing features → feature roadmap preview + early access
   - Switching competitors → competitive comparison (specific points)
   - Just don't need it → downgrade option (specific tiers)
   - Other → open text + human handoff trigger

POST-CANCELLATION SEQUENCE:
- Day 3: "We noticed you cancelled" (non-sales, tips they can use)
- Day 14: Win-back offer (specific, time-limited, better than what they had)
- Day 30: "Last chance" (final offer, clear deadline)
- Day 60: Reactivation invitation (invite back as if new signup)

DORMANT SUBSCRIBER RE-ENGAGEMENT:
- Definition of "dormant" (specific timeframe + behavior triggers)
- Re-engagement email sequence (3 emails, different angles)
- Exit criteria: when to stop trying and let them go

Rules:
- Cancellation page must be respectful, not manipulative
- Win-back offer must be better than the original subscription terms
- Do not send more than 4 win-back emails in a 90-day period
- Re-engagement content is value, not sales — they're already gone